Are Link Exchanges Good For SEO? >>>
What Exactly is a Link Exchange?
Link exchanges, interactions, swaps – you may have heard the term in some form or another. It’s all the same thing really. Whether Google likes it or not, there are thousands of people that want to exchange and receive links from fellow bloggers and website owners. The perceived purpose or benefit of link exchange is to take advantage of Google, using the logic that getting a quality backlink will give you a ‘confidence’ vote that can give you a competitive advantage.
Is Exchanging Links a Legitimate Strategy?
Most traditional SEO experts (especially those who are not deeply involved in the link building process) strongly advise against any kind of link exchange. That’s good advice, as just continuously exchanging links for SEO purposes will not do you any favors at all. These days, most experts prefer to use other link building strategies. The landscape of SEO is certainly changing, and the top people involved in SEO will no doubt reap the benefits wherever possible.
The Cold Hard Facts
Unless you’re exchanging links with public contacts or starting legal proceedings just for a link exchange. Google can’t tell the difference between a ready-made link exchange and a natural link exchange. However, Google’s algorithm is machine-based.
When Should You Consider a Link Exchange?
It is important to work very wisely when considering link exchanges. You should not focus too much on any perceived benefits of SEO or link juice. Instead, the focus should be on synchronization.
Ask yourself some basic questions: “Does this website have any content, tools, or products that my visitors can find really useful? Am I going to link to this person’s page in a relevant way that will be helpful to my own users? ”
And of course, think about the direct relevance of the website in question. Is the quality of the content good and relevant to your site? We also recommend creating round-up listing articles with the WordPress Plugin WP Roundup Wizard that will help you get more backlinks (even free ones).
When to Avoid Link Exchanges Entirely
We need to use a standard analysis before we proceed. Then, ask ourselves if the website is relevant, useful, and whether we actually like the website. A good idea would be to check out a website’s social media profile, including their Facebook business page or LinkedIn profile page, to get a good feel for their brand.
How to Exchange Links in the Safest & Best Way Possible
To make this very clear, your strategy should not be to immediately start searching for people who clearly want to exchange links with you, such as on link markets. But instead, you should be grateful to other people and fellow bloggers, whenever you find great content that really helps you out. Then decide if link exchanging with the website is a good decision.
To make it totally clear, if you do decide to proceed with any link exchanges, then only link exchange with quality websites that are targeting the same subject/niche as you. Link exchanging with random websites will do you absolutely no good at all. In fact, you may soon see your website disappearing from Google’s search index entirely.
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