Article Marketing To Increase Web Traffic >>>
Article marketing has been around for many years now and is used to attract new visitors to an online business to increase sales. Both authors and publishers are usually involved as key participants in this exercise, with article marketing services acting as intermediaries to help match authors with interested publishers.
The main purpose of this is to attract a wider online audience and increase the number of sales opportunities for the products or services offered by an online business. The most popular articles support the reputation of an author or company as an expert in a particular field and help develop a loyal audience. When an article has been posted then traffic will soon be increased to a website as it appears in search engine results, which means more users will see the website and have a chance to buy what the author is selling.
Over the years, people have constantly submitted their articles to directories in the hope of increasing their website traffic. Now though, people see the need for articles for their own websites and blogs. A few years ago Google made two changes that affected content marketing. One change was that you would get absolutely no reward for submitting duplicate content, in fact, it would totally harm your efforts.
This was followed by Google’s Panda update, which took away from websites that were thought to contain substandard or irrelevant content. The goal here was to get rid of junk SEO articles in favor of high-quality content. As a result, creating backlinks for SEO has affected the effectiveness of article marketing and guest blogging, as many website owners have stopped using other people’s articles or are not including any follow-up fees. A code included in the link that tells Google to ignore (link) to avoid Google penalties. However, the good quality original content easily achieves its goal.
Distributing unique content to other websites can still serve as an effective marketing tool. It may or may not improve your SEO, but it can bring you and your home business to a new market online.
The Correct Way to Article Marketing for Business Promotion
When done correctly, it can be a very effective and inexpensive way to grow your home business online. Here are some tips on how to reach your exact audience online.
1. Research exact match blogs and websites in your target market that need content. Although the site should not be in your niche, it should be read from your market and your article view should fit the site. Consider focusing on sites that pay for articles (there’s no reason not to pay for your efforts), but don’t refuse to offer your article for free for publishing on their sites.
2. Submit your articles by the site guidelines. A lot of sites do not want attachments. Do not put links within the articles unless you are told you can do so, put them in the article resource box at the end of your content.
3. Write an enticing bio that lures readers to check out your business portfolio.
4. Advertise your article once it’s published. There are several reasons why article marketing is a win-win for you and the website owner who is publishing it for you. You appear as an expert in front of the site’s audience, and also share on the site’s social media, and possibly, its email list. The site owner receives great quality content, and when you share it on your social media network as well as list it on your Media page, it may appear to your audience. But you need to continuously work on increasing the size of the audience. One of the expectations of most site owners is that you will promote this article when you publish it.
To find out exactly what to write in your article resource box, that will quickly send flurries of traffic to your website, get the video guide article resource box converts.